EXPERIENCE

Lead Designer at Tapingo
October 2015–Present
San Francisco, CA

• Fulfilled the digital and print marketing needs for 150+ partnered colleges and universities across the US
• Led A/B testing initiatives to develop daily, weekly, monthly, and life-cycle email campaigns in order to engage target demographic resulting in 280,000 monthly active users
• Created and maintained extensive library of HTML/CSS email templates for digital marketing
• Conceptualized and designed impactful print and digital marketing assets, including signage, flyers, postcards, email assets, social media posts, visual presentations, reports, and case studies for all company divisions
• Collaborated with design teams from partnered national brands including Chipotle, Starbucks, and 7-Eleven, to harmonize the two brand identities into one cohesive message
• Worked closely with design and marketing teams from brand marketing partners such as Coca-Cola and Red Bull to produce co-branded digital and print marketing assets
• Managed and oversaw design and sourcing of all company-branded swag items in order to preserve brands integrity
• Supported Guerrilla Marketing team to brainstorm events and stunts that led to viral adoption of Tapingo on roughly 150 US colleges and universities

Graphic Designer at Tapingo
June 2015–October 2015
New York, NY

• Worked directly with the creative director to establish a strong corporate identity and develop clear design guidelines for partners
• Developed a series of customizable templates for campus partners including signage, flyers, postcards, email assets, social media posts, and online ads

Guerrilla Marketer at Tapingo
January 2015–September 2015
New York, NY

• Generated buzz about Tapingo on college campuses across the nation in one week increments
• Identified and located the heartbeat of a campus in order to successfully manage and execute targeted marketing initiatives
• Closely monitored, measured, and reported on key performance metrics at the campus level

Graphic Design Specialist
Bus2alps, January 2014–November 2014
Florence, Italy

• Formatted, scheduled, and designed graphics for daily emails used to market tours, promote events, and drive attendance at sponsored activities
• Managed graphics and contributed content to third-party blog (readership: 50,000+)

Education

Art Institute of Washington
BFA, Graphic Design
August 2009–December 2013

Best in Show, Senior Portfolio 

Cultural Experiences Abroad (Florence, Italy)
Photography/Art History
January 2012–June 2012